Annual Produce Executive Program 2012
3 - 8 June 2012
The 2012 program brochure is now available. Download for full details of faculty, guest speakers, course topics and more.
2012 Produce Executive Program Brochure (950 KB)
Update 25/5: Due to a late cancellation we have 1 place available. If you would like to take this spot please contact the Program Manager, Anita Pike at apike@streamwise.com.au or 03 8640 0947 as soon as possible.
Course Information
The seminar format incorporates faculty lectures, in-depth case studies, field trips, workshops on issues and opportunities, group discussions and guest presentations.
Participants will be business owners and senior and middle managers from all industry segments, including:
- Growers
- Seed Companies
- Specialty Produce Companies
- Wholesale Markets
- Wholesalers
- Distribution and Logistics
- Retailers
- Greengrocers
- Supermarket Chains
- Produce Stores
- Foodservice Suppliers
- Foodservice Operators
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- Marketing
- Nut Industry
- Horticulture
- Floriculture
- Nurseries
- Garden Centres
- Processors
- Exporters
- Importers
- Input and Packaging Suppliers
- Service Suppliers to the Industry
- Investors and Financial Organisations
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Unique Learning Environment
A key element of the program is the extensive use of syndicate groups involving participants from different companies and different parts of the industry in assessing the implications of materials presented, group assignments, workshops, case studies and issues of current concern. During the week delegates are rotated through different syndicates to facilitate networking opportunities and increase exposure to the experiences, ideas and opinions of others in the produce business.
The program is intensive, interactive and challenging and is designed to develop knowledge and skills in the following areas:
- analysing and exploiting key consumer trends
- understanding distribution channels and market dynamics
- servicing the domestic market
- succeeding in export markets
- strategy development and implementation
- managing commercial relationships
- designing and implementing an optimum supply chain
- creating and using innovation
- leadership and management of people
- successful business growth
- developing the appropriate business structure and culture
The program covers four Core Topics:
- Key Consumer and Market Trends
- Servicing the Marketplace
- Managing Commercial Relationships
- Best Practices in Produce Business Management
Program Sponsor 
PMA Australia-New Zealand Limited are proud to sponsor the individual delegates to the Produce Executive Program in 2012 at a level of A$1000 for PMA A-NZ members and A$500 for non-members. This is in recognition of the unique nature of this program and its valuable contribution to executive education within the Australian Horticulture industry for the last 10 years.
PMA Australia-New Zealand Limited is the first stand-alone global affiliate of Produce Marketing Association (PMA) - the leading global trade association serving the entire produce and floral supply chains. A key priority of PMA A-NZ is to assist the produce community and its value chain across Australia and New Zealand to attract, develop and retain talent. To this end, PMA A-NZ is proud to partner with the Institute of Food and Grocery Management as lead sponsor of the Produce Executive Program.
Visit the PMA Australia-New Zealand website.
For further information please contact the Program Manager, Anita Pike at
apike@streamwise.com.au or 03 8640 0947.
